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41.
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Why branded hotels can outperform non-branded competitors [electronic resource] / Robert Milburn.

by Milburn, Robert [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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42.
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The evolution of the sales cycle [electronic resource] / Vito Curalli.

by Curalli, Vito [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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43.
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Market segmentation [electronic resource] : a vital component of hotel marketing / Martin Evans.

by Evans, Martin [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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44.
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The dynamics of the hotel customer [electronic resource] / Pamela Carvell.

by Carvell, Pamela [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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45.
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Brand essentials [electronic resource] : why brands are so important in hotel marketing / David Bowie.

by Bowie, David, 1951- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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46.
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Digital versus traditional marketing for hotels [electronic resource] / Susan Briggs.

by Briggs, Susan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Other title: Digital vs. traditional marketing for hotels.Online access: Click here to access online | Series Availability: No items available :

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47.
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Outstanding hospitality marketing for the "noughties" [electronic resource] / Ashley de Safrin.

by De Safrin, Ashley [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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48.
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Latest thinking in hotel marketing [electronic resource] : keep it simple / Rob Baldry.

by Baldry, Rob [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Other title: Keep it simple.Online access: Click here to access online | Series Availability: No items available :

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49.
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Product specialization [electronic resource] : how different brands compete / Maureen Brookes.

by Brookes, Maureen [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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50.
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How to connect the brand to the customer [electronic resource] / Richard Michon.

by Michon, Richard [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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51.
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Selecting the right branded management company [electronic resource] / David Larone.

by Larone, David [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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52.
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Hot new lifestyle hotel brands [electronic resource] : best practices / Joel Rosen.

by Rosen, Joel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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53.
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The case of a single brand corporation [electronic resource] / Gabor Forgacs.

by Forgacs, Gabor [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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54.
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The effects on sales when franchising a hotel [electronic resource] / Vito Curalli.

by Curalli, Vito [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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55.
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Performance measurement of branded hotels [electronic resource] / Charles Suddaby.

by Suddaby, Charles [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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56.
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Practical pricing for the hotel industry [electronic resource] / Warren Lieberman.

by Lieberman, Warren [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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57.
Hotel, restaurant, and travel law a preventive approach

by Morris, Karen, 1950- | Norman G. Cournoyer | Anthony G. Marshall.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Clifton Park, NY Thomson Delmar Learning, 2008Availability: Items available for loan: TUM Main CampusCall number: KF 951 .C6 2008 (1).

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58.
Tourism and hospitality marketing a global perspective

by Hudson ,Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles, SAGE 2008Availability: Items available for loan: TUM Main CampusCall number: TX 911.3 .H83 2008 (1).

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