Practical pricing for the hotel industry [electronic resource] / Warren Lieberman.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Business planning | Hotels | Industrial management | PricingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Setting the context -- Fundamental principles -- Two sides of revenue management -- A revenue manager's dilemma -- Incremental revenue impact -- Length of stay controls -- Offer presentation -- Booking in excess of capacity -- 'Invisible' revenue -- Critical issues and alternative approaches -- The economics of discounting -- Frequent traveler packages -- Opaque pricing.
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Mode of access: World Wide Web.