Performance measurement of branded hotels [electronic resource] / Charles Suddaby.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Branding and product specialization in hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Branding (Marketing) | HotelsOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is a brand? -- Branding in a hotel industry -- Brand versus independent -- Cost of branding -- Measuring the impact -- Is branding worth it?
Access restricted to subscribers.
Mode of access: World Wide Web.