Why branded hotels can outperform non-branded competitors [electronic resource] / Robert Milburn.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Branding and product specialization in hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Branding (Marketing) | HotelsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is a brand? -- Intangible value of brands -- It is all about market share -- Price -- Brands can generate higher performance -- Branded versus non-branded hotels -- What is a brand worth? -- Willingness to pay for brand -- Brand owners spend more on advertising and PR -- Branded hotel performance versus unbranded -- Brands can deliver value -- Does new technology advantage brands?
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Mode of access: World Wide Web.