Selecting the right branded management company [electronic resource] / David Larone.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Branding and product specialization in hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (23 min.) : color, sound)Subject(s): Branding (Marketing) | HotelsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What does a brand offer? -- Franchise versus management contract -- What comes first in the decision process? -- Identifying product niche -- New builds and conversions -- Capital cost -- Brand support -- Brand portfolio -- Key aspects of owner/manager relations -- Who owns the asset? -- Negotiating management contracts -- Budget preparation -- Intellectual property -- Personnel of the hotel -- Selling one's asset.
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Mode of access: World Wide Web.