The case of a single brand corporation [electronic resource] / Gabor Forgacs.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Branding and product specialization in hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Branding (Marketing) | HotelsOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Brief historical perspective of the evolution of the Four Seasons brand -- Strategy milestones of brand development -- Brand extensions as a way of leveraging brand power -- Brand leadership.
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Mode of access: World Wide Web.