Product specialization [electronic resource] : how different brands compete / Maureen Brookes.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Branding and product specialization in hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Branding (Marketing) | HotelsOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why brand? -- What is a successful brand? -- A distinctive identity -- Brand personality and positioning -- Building blocks of a brand -- Hotel brand strategies -- Brand architecture -- Expansion by price points -- Brand specialization by class -- Branding in a hotel industry -- Brand specialization -- Brand proliferation.
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Mode of access: World Wide Web.