Hot new lifestyle hotel brands [electronic resource] : best practices / Joel Rosen.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is a lifestyle brand? -- Principles of lifestyle hotel brands -- Four best practices -- Selected major hotel brands -- In-depth research -- Clear vision -- Product differentiation -- Implementation.
Access restricted to subscribers.
Mode of access: World Wide Web.