Outstanding hospitality marketing for the "noughties" [electronic resource] / Ashley de Safrin.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (62 min.) : color, sound)Subject(s): Hotels -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: 'Noughties' marketing -- Is hospitality marketing so different? -- Outstanding hospitality marketing -- Who is the 'noughties' customer? -- Getting started on the marketing journey or rethinking your customer proposition -- Marketing tools for the 'noughties' -- Evaluating your effectiveness -- Future challenges.
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Mode of access: World Wide Web.