Digital versus traditional marketing for hotels [electronic resource] / Susan Briggs.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Other title: Digital vs. traditional marketing for hotelsSubject(s): Hotels -- Marketing | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Advantages of digital marketing over traditional media -- How e-marketing is changing the way we do business -- Website content and promotion -- Monitoring effectiveness -- New developments in e-marketing.
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Mode of access: World Wide Web.