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1.
Essentials of Marketing

by Lancaster,Geoff.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw Hill 2002Availability: Items available for loan: TUM Main CampusCall number: HF5415.L2625 2002 (1).

2.
Real-time service [electronic resource] : Marriott M Live / Dimitrios Buhalis.

by Buhalis, Dimitrios [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2022Online access: Click here to access online Availability: No items available :

3.
Freemium model as a business development tool [electronic resource] : Pocket / Mariusz Soltanifar.

by Soltanifar, Mariusz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2022Online access: Click here to access online Availability: No items available :

4.
Brand purpose [electronic resource] / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

5.
Building global brands [electronic resource] : a visual hammer / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

6.
Conversion rate optimisation [electronic resource] / John Newton.

by Newton, John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Other title: Conversion rate optimization.Online access: Click here to access online | Series Availability: No items available :

7.
Amazon Prime [electronic resource] : conversion rate optimisation / John Newton.

by Newton, John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Other title: Amazon Prime : conversion rate optimization.Online access: Click here to access online Availability: No items available :

8.
The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar.

by Vardar, Nükhet [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

9.
Marketing in life sciences [electronic resource] : healthcare services and healthcare digital products / Jean-François Denault.

by Denault, Jean-Francois [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

10.
Marketing metrics [electronic resource] / Jean-François Denault.

by Denault, Jean-Francois [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

11.
How Makino Americas uses data and content to generate leads [electronic resource] / Ruth P. Stevens.

by Stevens, Ruth P. (Ruth Palmer) [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

12.
Situation analysis [electronic resource] : MedLung and the TAM-SAM-SOM model / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

13.
Netflix [electronic resource] : defending position as the primary streaming platform of choice / Mariusz Soltanifar.

by Soltanifar, Mariusz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

14.
Pricing strategies [electronic resource] : the case of a pharmaceutical company / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

15.
How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

16.
C5 electric car [electronic resource] : failure of a marketing strategy / Paul R. Smith.

by Smith, Paul R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

17.
Molton Brown [electronic resource] : making a splash with bath and cosmetics design / Andy Knowles.

by Knowles, Andy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

18.
Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar.

by Soltanifar, Mariusz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

19.
South Downs National Park [electronic resource] : how branding can transform tourism marketing / John Till.

by Till, John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

20.
Product (RED) [electronic resource] : a consumer and campaign partnership / Graham Minton.

by Minton, Graham [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

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