Brand purpose [electronic resource] / Robert F. Lauterborn.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Branding (Marketing) | Communication in marketing -- Case studiesOnline resources: Click here to access online Summary: This case study illustrates the concept of Brand Purpose and looks at an example of a company using it to position itself in consumers' minds.Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Branding : how it works and why it matters.
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This case study illustrates the concept of Brand Purpose and looks at an example of a company using it to position itself in consumers' minds.
Mode of access: World Wide Web.