Marketing in life sciences [electronic resource] : healthcare services and healthcare digital products / Jean-François Denault.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Biotechnology industries -- Marketing -- Case studies | Computer service industry | Life sciences -- Economic aspects | Medical care -- Marketing | Medical technology -- Marketing -- Case studiesOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Marketing in life sciences -- Services versus products -- Examples and solutions -- Digital products and services -- Main issues of marketing healthcare services.
Access restricted to subscribers.
Mode of access: World Wide Web.