South Downs National Park [electronic resource] : how branding can transform tourism marketing / John Till.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Branding (Marketing) | Place marketing -- Case studies | Tourism -- Marketing -- Case studies | South Downs National Park (England)Online resources: Click here to access online Subject: This case study considers the branding success of the South Downs National Park to illuminate the importance of place branding in the tourism industry.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The evolving role of place branding in tourism marketing.
Title from title frames.
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This case study considers the branding success of the South Downs National Park to illuminate the importance of place branding in the tourism industry.
Mode of access: World Wide Web.