Pricing strategies [electronic resource] : the case of a pharmaceutical company / Jean-François Denault.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): Marketing -- Case studies | Pharmaceutical industry -- Marketing | Pricing -- Case studies | Strategic planningOnline resources: Click here to access online Summary: This case study looks at different pricing strategies and uses the example of a pharmaceutical company to illustrate how to choose the right one for a given product.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Developing a marketing strategy.
Title from title frames.
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This case study looks at different pricing strategies and uses the example of a pharmaceutical company to illustrate how to choose the right one for a given product.
Mode of access: World Wide Web.