Amazon Prime [electronic resource] : conversion rate optimisation / John Newton.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Other title: Amazon Prime : conversion rate optimizationSubject(s): Amazon.com (Firm) | Electronic commerce | Internet marketing -- Case studies | Shipment of goods | Teleshopping -- Case studiesOnline resources: Click here to access online Summary: This case study looks at Amazon Prime as an example conversion rate optimisation.
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Bite-size case study extracted from the talk: Conversion rate optimisation.
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This case study looks at Amazon Prime as an example conversion rate optimisation.
Mode of access: World Wide Web.