Product (RED) [electronic resource] : a consumer and campaign partnership / Graham Minton.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Global Fund to Fight AIDS, Tuberculosis, and Malaria | Product (RED) | AIDS (Disease) -- Prevention | Charities -- Marketing -- Case studies | Charities, Medical -- Case studies | Corporate sponsorship -- Case studies | HIV infections -- Prevention | Social marketing -- Case studiesOnline resources: Click here to access online Summary: The case study examines the way in which Product (Red), a campaign to raise money for HIV/AIDS research, has taken a novel approach to collaborating with commercial brands. When consumers purchase products associated with the Red campaign, 50% of profits go to the Global Fund (an HIV/AIDS charity).
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Not for profit sponsorship.
Title from title frames.
Access restricted to subscribers.
The case study examines the way in which Product (Red), a campaign to raise money for HIV/AIDS research, has taken a novel approach to collaborating with commercial brands. When consumers purchase products associated with the Red campaign, 50% of profits go to the Global Fund (an HIV/AIDS charity).
Mode of access: World Wide Web.