Product (RED) [electronic resource] : a consumer and campaign partnership / Graham Minton.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Not for profit sponsorship.
Title from title frames.
Access restricted to subscribers.
The case study examines the way in which Product (Red), a campaign to raise money for HIV/AIDS research, has taken a novel approach to collaborating with commercial brands. When consumers purchase products associated with the Red campaign, 50% of profits go to the Global Fund (an HIV/AIDS charity).
Mode of access: World Wide Web.