Netflix [electronic resource] : defending position as the primary streaming platform of choice / Mariusz Soltanifar.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (8 min.) : color, sound)Subject(s): Netflix (Firm) | Marketing -- Case studies | Mass media -- Marketing | Streaming technology (Telecommunications)Online resources: Click here to access onlineAnimated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: An overview of Netflix -- Netflix's challenge -- Netflix's USPs -- How did Netflix meet the challenge -- Outcomes of Netflix's actions -- What was learned.
Access restricted to subscribers.
Mode of access: World Wide Web.