Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (12 min.) : color, sound)Subject(s): Brand24 | Brand name products | Consumers' preferences | Customer relations | Internet marketing | Market research | Social media -- Marketing -- Case studiesOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Brand24 -- Globalisation of Brand24 -- Social media monitoring -- Brand trust -- Building brand trust -- Brand awareness -- Converged media content strategy -- Consumer relationship -- How Brand24 met the challenge.
Access restricted to subscribers.
Mode of access: World Wide Web.