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81.
Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma.

by Rana, Geeta [editor.] | Agarwal, Shivani [editor.] | Śarmā, Ravīndra [editor.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General; Publisher: CRC Press, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

82.
Strategic marketing management : the framework

by Chernev, Alexander [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Cerebellum Press 2019Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.C5153 2019 (1).

83.
Strategic alignment [electronic resource] : Aldi / Janet Godsell.

by Godsell, Janet [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

84.
Situation analysis [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

85.
Marketing strategy implementation and evaluation methods [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

86.
Developing a marketing strategy [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

87.
Situation analysis [electronic resource] : MedLung and the TAM-SAM-SOM model / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

88.
Managing marketing in a crisis [electronic resource] / Annmarie Hanlon.

by Hanlon, Annmarie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

89.
General Motors [electronic resource] : a failure of corporate philosophy / Paul J. H. Schoemaker.

by Schoemaker, Paul J. H [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

90.
Schindler [electronic resource] : applying knowledge-based marketing in Japan / Nigel Holden.

by Holden, Nigel, 1945- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

91.
Strategic marketing [electronic resource] : the six imperatives / Noel Capon.

by Capon, Noel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

92.
Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza.

by Peñaloza, Lisa [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

93.
4 traits of successful marketers [electronic resource] / Drew Neisser.

by Neisser, Drew [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Other title: Four traits of successful marketers.Online access: Click here to access online | Series Availability: No items available :

94.
T-Mobile [electronic resource] : strategic decisions to improve position in the market / Shaun Whatling.

by Whatling, Shaun [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

95.
Social influence & marketing [electronic resource] : the Hush Puppies story / Allan J. Kimmel.

by Kimmel, Allan J [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

96.
Entry mode strategy in global marketing [electronic resource] / Svend Hollensen.

by Hollensen, Svend [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

97.
Globalization of market presence [electronic resource] / Anil K. Gupta.

by Gupta, Anil K, 1949- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

98.
Channels of distribution [electronic resource] / Anne Marie Doherty.

by Doherty, Anne Marie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

99.
Building global brands [electronic resource] / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

100.
Organizational buying [electronic resource] / Greg W. Marshall.

by Marshall, Greg W [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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