Developing a marketing strategy [electronic resource] / Jean-François Denault.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Marketing strategy -- Pricing Strategy -- Promotion strategy -- Digital marketing strategy -- Distribution strategy -- Segmentation.
Access restricted to subscribers.
Mode of access: World Wide Web.