T-Mobile [electronic resource] : strategic decisions to improve position in the market / Shaun Whatling.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): T-Mobile International Ag | Branding (Marketing) -- Case studies | Cell phone services industry -- Case studies | Corporate sponsorship -- Case studies | Creative thinking | Marketing -- Management | Strategic planningOnline resources: Click here to access online Summary: The case study analyses the strategic decisions (including advertising and marketing) by a well-known brand to improve its position in the market and put competitive pressure on other firms. This includes the results from trialling sponsorship of music and film events.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Strategy in sponsorship : the basis for creativity.
Title from title frames.
Access restricted to subscribers.
The case study analyses the strategic decisions (including advertising and marketing) by a well-known brand to improve its position in the market and put competitive pressure on other firms. This includes the results from trialling sponsorship of music and film events.
Mode of access: World Wide Web.