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Marketing strategy implementation and evaluation methods [electronic resource] / Jean-François Denault.

By: Denault, Jean-François [spk]Material type: Film

FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Biotechnology industries | Marketing -- Evaluation | Marketing -- Management | Strategic planning | Success in business -- EvaluationOnline resources: Click here to access online | Series

Contents:

Contents: Implementation and evaluation methods of market strategies -- Barriers to successful implementation -- External pressures -- Internal pressures -- Control elements -- Strategic objectives.

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Animated audio-visual presentation with synchronized narration.

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Contents: Implementation and evaluation methods of market strategies -- Barriers to successful implementation -- External pressures -- Internal pressures -- Control elements -- Strategic objectives.

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Mode of access: World Wide Web.