Strategic alignment [electronic resource] : Aldi / Janet Godsell.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): ALDI (Firm) | Business logistics | Customer relations -- Management | Marketing -- Management | Physical distribution of goods | Strategic planning | Supermarkets -- Management -- Case studies | Supply and demandOnline resources: Click here to access online Summary: This case study looks at Aldi as an example of successful strategic alignment, of the product, marketing, and supply chain strategy.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Developing a customer driven supply chain strategy.
Title from title frames.
Access restricted to subscribers.
This case study looks at Aldi as an example of successful strategic alignment, of the product, marketing, and supply chain strategy.
Mode of access: World Wide Web.