Strategic marketing management : the framework

By: Chernev, Alexander [author.]Material type: TextTextPublisher: Chicago Cerebellum Press 2019Description: v, 313 pages : illustrations ; 28 cmISBN: 9781936572595Subject(s): Marketing -- Management | Marketing -- ManagementLOC classification: HF5415.13 | .C5153 2019
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Item type Current location Call number Status Date due Barcode
Books Books TUM Main Campus
HF 5415.13.C5153 2019 (Browse shelf) Available 000098

Includes bibliographical references and index.

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