Building global brands [electronic resource] / Laura Ries.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Globalization of businesses -- How narrowing the focus of the company helps to build a global brand -- Focusing the brand -- The importance of having an English brand name -- The need to dominate the local market before going global -- National identities of brands -- The visual hammer.
Access restricted to subscribers.
Mode of access: World Wide Web.