General Motors [electronic resource] : a failure of corporate philosophy / Paul J. H. Schoemaker.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): General Motors Corporation | Automobile industry and trade -- United States | Business planning | Decision making | Industrial management | Marketing -- Management | Strategic planning -- Case studiesOnline resources: Click here to access online Summary: This case study describes the failure of GM in the late 1960s to foresee changes in the automotive industry. They held several assumptions that, although already beginning to be incorrect, were not questioned by the company in their strategic planning.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Scenarios and strategy.
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This case study describes the failure of GM in the late 1960s to foresee changes in the automotive industry. They held several assumptions that, although already beginning to be incorrect, were not questioned by the company in their strategic planning.
Mode of access: World Wide Web.