Situation analysis [electronic resource] / Jean-François Denault.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Business enterprises | Business planning | Marketing -- Management | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Internal analysis -- External analysis -- SWOT (strengths, weaknesses, opportunities, threats) -- TOW (opportunities, weaknesses and strengths) -- Competitive analysis -- Customer analysis.
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Mode of access: World Wide Web.