TUM Library catalog › Results of search for 'su-br:"Marketing-Case Studies"'

	1.	No cover image available How BMW partnered with cancer survivors to boost their brand [electronic resource] / Stephen M. Adler and Hallie Leighton. by Adler, Stephen M [spk] \| Leighton, Hallie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	2.	No cover image available South Downs National Park [electronic resource] : how branding can transform tourism marketing / John Till. by Till, John [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	3.	No cover image available AmorePacific and the magic of Korean beauty [electronic resource] / Martin Roll. by Roll, Martin, 1967- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	4.	No cover image available How Orange transformed shareholder value through brand marketing [electronic resource] / David Haigh. by Haigh, David [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	No cover image available Managing brands in Asia [electronic resource] / Martin Roll. by Roll, Martin, 1967- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	6.	No cover image available Harley Davidson [electronic resource] : creating experience from strategy / Robert Grant. by Grant, Robert M, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available C5 electric car [electronic resource] : failure of a marketing strategy / Paul R. Smith. by Smith, Paul R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available Molton Brown [electronic resource] : making a splash with bath and cosmetics design / Andy Knowles. by Knowles, Andy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	No cover image available American Heart Association and the Pharmaceutical Roundtable [electronic resource] / Stephen M. Adler and Hallie Leighton. by Adler, Stephen M [spk] \| Leighton, Hallie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available Capitalizing on Hip Hop in sport (a 2007 strategy) [electronic resource] / André Richelieu. by Richelieu, André [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available Rebranding bread [electronic resource] : a shopper marketing success story / Chris Masterson. by Masterson, Chris [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available Fred. Olsen cruise lines [electronic resource] : a case study in researching older consumers / Janet Kiddle. by Kiddle, Janet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available Strategy in sponsorship [electronic resource] : the basis for creativity / Shaun Whatling. by Whatling, Shaun [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	15.	Female entrepreneurs : the secrets of their success / John Smythe and Ruth Saunders. by Smythe, John, 1951- [author.] \| Saunders, Ruth (Marketing consultant) [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza. by Peñaloza, Lisa [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar. by Soltanifar, Mariusz [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	19.	No cover image available The means-end chain in consumer decision making [electronic resource] : the case of Porsche / Lynn R. Kahle. by Kahle, Lynn R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available Product (RED) [electronic resource] : a consumer and campaign partnership / Graham Minton. by Minton, Graham [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)

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Your search returned 67 results.