Capitalizing on Hip Hop in sport (a 2007 strategy) [electronic resource] / André Richelieu.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Branding (Marketing) -- Case studies | Hip-hop -- Social aspects | Popular culture -- Marketing -- Case studies | Sports -- Marketing -- Case studiesOnline resources: Click here to access online Summary: The case study reviews how marketing to "Hip Hop" identifiers and "regular" sports fans was handled without alienating either.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Creating and managing sport teams' brands / by André Richelieu.
Title from title frames.
Access restricted to subscribers.
The case study reviews how marketing to "Hip Hop" identifiers and "regular" sports fans was handled without alienating either.
Mode of access: World Wide Web.