The means-end chain in consumer decision making [electronic resource] : the case of Porsche / Lynn R. Kahle.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): Automobiles -- Purchasing | Brand choice | Communication in marketing | Consumer behavior | Consumers' preferences -- Case studies | Consumers -- Psychology | Consumption (Economics) -- Environmental aspects | Lifestyles -- Environmental aspects | Marketing -- Social aspects | Porsche automobiles | Social values | Sustainable developmentOnline resources: Click here to access online Summary: Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Social values and cross-cultural factors in consumer behavior.
Title from title frames.
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Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.
Mode of access: World Wide Web.