Fred. Olsen cruise lines [electronic resource] : a case study in researching older consumers / Janet Kiddle.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (6 min.) : color, sound)Subject(s): Fred. Olsen Cruise Lines -- Case studies | Branding (Marketing) | Marketing research | Marketing -- Case studies | Older consumersOnline resources: Click here to access online Summary: The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Researching the older consumer.
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The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard.
Mode of access: World Wide Web.