AmorePacific and the magic of Korean beauty [electronic resource] / Martin Roll.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): Amorepacific (Firm) | Brand name products -- Korea -- Management | Brand name products -- Korea -- Marketing | Branding (Marketing) -- Case studies | Branding (Marketing) -- Korea | Cosmetics -- Marketing -- Case studies | Marketing -- Asia -- Case studiesOnline resources: Click here to access online Summary: This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Managing brands in Asia.
Title from title frames.
Access restricted to subscribers.
This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia.
Mode of access: World Wide Web.