TUM Library catalog › Results of search for 'su-br:"Advertising"'

	1.	Innovation in branding and advertising communication / edited by Lluís Mas-Manchón. by Mas Manchón, Lluís [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	2.	No cover image available Building B2B brands through advertising [electronic resource] / Fabio Torlini. by Torlini, Fabio [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	3.	No cover image available The Thinkbox engagement study [electronic resource] : it ain't what you view, it's the way that you view it - / David Brennan. by Brennan, David [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	4.	No cover image available Retail advertising and promotion [electronic resource] / Ian Phau. by Phau, Ian [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	5.	No cover image available Why branded hotels can outperform non-branded competitors [electronic resource] / Robert Milburn. by Milburn, Robert [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	6.	No cover image available How does search engine advertising work and why is it so important to get it right? [electronic resource] / Jim Brigden. by Brigden, Jim [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available Global and local perspectives in B2B branding [electronic resource] / Holger Ambroselli. by Ambroselli, Holger [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Global and local perspectives on B2B branding.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available Is TV a dying medium? [electronic resource] / Les Binet. by Binet, Les [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Other title: Is television a dying medium?.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available The strategic role for TV advertising within integrated communications [electronic resource] / Grant Millar. by Millar, Grant [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Other title: Strategic role for television advertising within integrated communications.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	10.	No cover image available Neuroscience and advertising [electronic resource] / Justin Gibbons. by Gibbons, Justin [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available Beyond spot advertising [electronic resource] / Mark Eaves. by Eaves, Mark [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available Emerging TV technologies and the impact on consumers [electronic resource] / Rhys Mclachlan. by Mclachlan, Rhys [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Other title: Emerging television technologies and the impact on consumers.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available Hierarchical effects of advertising [electronic resource] / Sandeep R. Chandukala. by Chandukala, Sandeep R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza. by Peñaloza, Lisa [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	15.	No cover image available Rebranding bread [electronic resource] : a shopper marketing success story / Chris Masterson. by Masterson, Chris [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available Valuing corporate brands [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available Building brands with effective shopper marketing [electronic resource] / Chris Masterson. by Masterson, Chris [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2011Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available Technology [electronic resource] / David Polinchok. by Polinchok, David [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	19.	Discourses of perfection [electronic resource] : representing cosmetic procedures and beauty products in UK lifestyle magazines / Anne-Mette Hermans. by Hermans, Anne-Mette [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)

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