Is TV a dying medium? [electronic resource] / Les Binet.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. TV advertising in the UK: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (23 min.) : color, sound)Other title: Is television a dying medium?Subject(s): Television advertising -- Great BritainOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: 3 myths about TV advertising -- The effectiveness of TV: findings from the IPA dataBANK -- Why TV works so well -- The importance of broadcast media -- The importance of fame -- The importance of emotion.
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Mode of access: World Wide Web.