Retail advertising and promotion [electronic resource] / Ian Phau.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Retail marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Advertising | Branding (Marketing) | Marketing | Retail tradeOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The challenges in retail advertising and promotion -- Branding and its implications on customers -- The use of advertising and promotion in forming customer relationships -- Specific discussion on the design of marketing programs and the alternative marketing tools and strategies.
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Mode of access: World Wide Web.