Beyond spot advertising [electronic resource] / Mark Eaves.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. TV advertising in the UK: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Subject(s): Television advertising -- Great BritainOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: New forms of television led communications -- The shape of things to come -- TV audience fragmentation -- TV sponsorship -- Branded content -- The interactive revolution -- The transition to on demand -- A new distribution universe -- The passive and the active viewer.
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Mode of access: World Wide Web.