Emerging TV technologies and the impact on consumers [electronic resource] / Rhys Mclachlan.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. TV advertising in the UK: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Other title: Emerging television technologies and the impact on consumersSubject(s): Television advertising -- Great BritainOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The current TV landscape -- Television on demand -- Online video -- Mobile TV -- Commercial opportunities for advertisers.
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Mode of access: World Wide Web.