Neuroscience and advertising [electronic resource] / Justin Gibbons.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. TV advertising in the UK: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Television advertising -- Great BritainOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: A beginners' guide to the brain -- The emotional brain -- Phineas Gage -- Emotions affect decision making -- Emotional anchoring -- Theory of attention -- A spectrum of media experiences -- The power to connect.
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Mode of access: World Wide Web.