Technology [electronic resource] / David Polinchok.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Experiential marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Brand choice | Branding (Marketing)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Customer service and customer retention -- Captivating brand experiences -- The experience of shopping -- Shopping is not about stores, it's about stories -- Today's consumers are looking to savor time -- 'No risk' -- Brand experience philosophy -- Innovation thinking -- The marketplace as we know it -- Advertising vs. experience -- Positive brand experience -- Today's consumer -- Retail opportunities in a world of extremes -- BEL guiding principles -- Brand experience design -- Emerging technology -- Mixed and augmented reality.
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Mode of access: World Wide Web.