TUM Library catalog › Results of search for 'ccl=su:"Marketing" and su-to:Consumers'

	1.	Managing customer relationships : a strategic approach to Marketing by Mukerjee kaushik. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New delhi PHI LEARNING 2007Availability: Items available for loan: TUM Main CampusCall number: HF5415.5 .P458 2004 (2). Place hold Log in to add tags Add to cart (remove)
	2.	Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan. by Canavan, Brendan [author.]. Edition: 1 Edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	3.	Ethnic Marketing : Theory, Practice and Entrepreneurship / by Guilherme D. Pires and John Stanton. by Pires, Guilherme D [author.] \| Stanton, John [author.] \| Taylor and Francis. Edition: First edition.Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available : Log in to add tags Add to cart (remove)
	4.	No cover image available Shoppernomics [electronic resource] : understanding the structure for marketing communications / Roddy Mullin. by Mullin, Roddy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	5.	No cover image available Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar. by Soltanifar, Mariusz [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	No cover image available The means-end chain in consumer decision making [electronic resource] : the case of Porsche / Lynn R. Kahle. by Kahle, Lynn R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza. by Peñaloza, Lisa [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available The scope and nature of retail marketing [electronic resource] / Steve Burt. by Burt, Steve [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series (Retail marketing) \| Series (Principles of marketing) Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available Rebranding bread [electronic resource] : a shopper marketing success story / Chris Masterson. by Masterson, Chris [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	No cover image available Fred. Olsen cruise lines [electronic resource] : a case study in researching older consumers / Janet Kiddle. by Kiddle, Janet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available Social media marketing [electronic resource] / Simone Kurtzke. by Kurtzke, Simone [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available Standard Life [electronic resource] : encouraging older consumers to invest in health insurance / Janet Kiddle. by Kiddle, Janet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan. by Pan, Yue [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available Social values and cross-cultural factors in consumer behavior [electronic resource] / Lynn R. Kahle. by Kahle, Lynn R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	15.	No cover image available Online customer experience in e-retailing [electronic resource] / Donna M. Iucolano. by Iucolano, Donna M [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available Culture and branding [electronic resource] / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available Omni-channel operations [electronic resource] : what operations and supply chain managers should know and why they should care / Peter Atorough. by Atorough, Peter [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available Organizational buying [electronic resource] / Greg W. Marshall. by Marshall, Greg W [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	19.	No cover image available Please touch [electronic resource] : how your sense of touch can influence marketing decisions / Joann Peck. by Peck, Joann [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available Neuromarketing and consumer neuroscience [electronic resource] / Martin Reimann. by Reimann, Martin [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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