Online customer experience in e-retailing [electronic resource] / Donna M. Iucolano.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (19 min.) : color, sound)Subject(s): Consumer satisfaction | Consumers' preferences | Consumers -- Attitudes | Electronic commerce | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Online customer experience defined -- Current size and projected growth of digital commerce -- Changing customer expectations -- 8 factors contributing to great online customer experience -- 10 implications for retailers (reasons for striving to deliver a great customer experience).
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Mode of access: World Wide Web.