Managing customer relationships : a strategic approach to Marketing

By: Mukerjee kaushikMaterial type: TextTextPublisher: New delhi PHI LEARNING 2007Description: xi, 516 p. 27CMISBN: 9788120332850Subject(s): customer relations--management Consumers' preference Relationship marketingLOC classification: HF 5415.5 | .M85 2007
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Item type Current location Call number Copy number Status Date due Barcode
Books Books TUM Main Campus
HF 5415.5.M85 2007 (Browse shelf) Available 026246
Books Books TUM Lamu Campus
HF5415.5 .P458 2004 (Browse shelf) 020737 Available

Includes index

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