Standard Life [electronic resource] : encouraging older consumers to invest in health insurance / Janet Kiddle.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): Standard Life Assurance Company (Edinburgh, Scotland) | Health insurance -- Marketing | Marketing research -- Case studies | Older consumersOnline resources: Click here to access online Summary: The case study reviews research conducted on behalf of Standard Life, an insurance company based in the UK that was planning to launch a health insurance scheme for the over 55 age group. It examines the market research undertaken to inform the scheme and in particular the best ways of marketing it to older consumers.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Researching the older consumer.
Title from title frames.
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The case study reviews research conducted on behalf of Standard Life, an insurance company based in the UK that was planning to launch a health insurance scheme for the over 55 age group. It examines the market research undertaken to inform the scheme and in particular the best ways of marketing it to older consumers.
Mode of access: World Wide Web.