Omni-channel operations [electronic resource] : what operations and supply chain managers should know and why they should care / Peter Atorough.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2015Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Business enterprises -- Communication systems -- Management | Business logistics | Consumer satisfaction | Consumers' preferences | Consumers -- Attitudes | Customer services -- Management | Electronic commerce | Internet marketing | Mobile commerce | Retail tradeOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What Omni-channels are -- Importance of omni-channels -- Implication of omni-channels on business practice -- Business requirements for an omni-channel.
Access restricted to subscribers.
Mode of access: World Wide Web.