TUM Library catalog › Results of search for 'ccl=su:"Marketing" and se:The business '

	21.	No cover image available How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	22.	No cover image available C5 electric car [electronic resource] : failure of a marketing strategy / Paul R. Smith. by Smith, Paul R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	23.	No cover image available Molton Brown [electronic resource] : making a splash with bath and cosmetics design / Andy Knowles. by Knowles, Andy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	24.	No cover image available Qualitative data analysis [electronic resource] / Jean-François Denault. by Denault, Jean-François [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	25.	No cover image available General Motors [electronic resource] : a failure of corporate philosophy / Paul J. H. Schoemaker. by Schoemaker, Paul J. H [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	26.	No cover image available Schindler [electronic resource] : applying knowledge-based marketing in Japan / Nigel Holden. by Holden, Nigel, 1945- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	27.	No cover image available Mail order and online shopping [electronic resource] : the case of Uji Tea / Sangaralingam Ramesh. by Ramesh, Sangaralingam [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	28.	No cover image available The case of Visa [electronic resource] : how marketers can choose the right performance metrics / Drew Neisser. by Neisser, Drew [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	29.	No cover image available McDonald's in India [electronic resource] : how far should multinational companies go in adapting to local markets? / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	30.	No cover image available UCHealth and General Electric [electronic resource] : the importance of storytelling in marketing / Drew Neisser. by Neisser, Drew [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	31.	No cover image available Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar. by Soltanifar, Mariusz [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	32.	No cover image available The means-end chain in consumer decision making [electronic resource] : the case of Porsche / Lynn R. Kahle. by Kahle, Lynn R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	33.	No cover image available South Downs National Park [electronic resource] : how branding can transform tourism marketing / John Till. by Till, John [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	34.	No cover image available Strategic marketing [electronic resource] : the six imperatives / Noel Capon. by Capon, Noel [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	35.	No cover image available McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	36.	No cover image available What's in a name? [electronic resource] : brands and choosing a name identity / Jan Ward. by Ward, Jan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	37.	No cover image available Product (RED) [electronic resource] : a consumer and campaign partnership / Graham Minton. by Minton, Graham [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	38.	No cover image available American Heart Association and the Pharmaceutical Roundtable [electronic resource] / Stephen M. Adler and Hallie Leighton. by Adler, Stephen M [spk] \| Leighton, Hallie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	39.	No cover image available How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes. by Brookes, Maureen [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	40.	No cover image available How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)

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