McDonald's in India [electronic resource] : how far should multinational companies go in adapting to local markets? / Anil K. Gupta.
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Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Globalization of market presence.
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This case study looks at how multinational companies can adapt to meet the diverse needs of different markets around the world.
Mode of access: World Wide Web.