The case of Visa [electronic resource] : how marketers can choose the right performance metrics / Drew Neisser.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): VISA U.S.A., Inc | Marketing -- Mathematical models | Performance -- Measurement -- Case studies | Success in businessOnline resources: Click here to access online Summary: This case study examines the different parameters Visa uses to chart the health and success of its business: reach, usage lift and brand health.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: 4 traits of successful marketers.
Title from title frames.
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This case study examines the different parameters Visa uses to chart the health and success of its business: reach, usage lift and brand health.
Mode of access: World Wide Web.