TUM Library catalog › Results of search for 'ccl=su:"Branding Marketing" and su-to:Marketing'

	21.	No cover image available How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes. by Brookes, Maureen [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	22.	No cover image available How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	23.	No cover image available How brands can shift toward an experience-led model [electronic resource] / Caroline Chen. by Chen, Caroline [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	24.	No cover image available Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	25.	No cover image available Marriott Hotels and the globalization of a brand [electronic resource] / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	26.	No cover image available How can a local brand compete against international giants [electronic resource] : Jollibee or "Asia's McDonald's" / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	27.	No cover image available Harley Davidson [electronic resource] : creating experience from strategy / Robert Grant. by Grant, Robert M, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	28.	No cover image available Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	29.	No cover image available Building a brand [electronic resource] / Jan Ward. by Ward, Jan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	30.	No cover image available Capitalizing on Hip Hop in sport (a 2007 strategy) [electronic resource] / André Richelieu. by Richelieu, André [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	31.	No cover image available Isolating the increase in brand value [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	32.	No cover image available Fan connectivity and brand transformation [electronic resource] : the ultimate fighter championship experience / Irving Rein and Ben Shields. by Rein, Irving J [spk] \| Shields, Ben [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	33.	No cover image available Rebranding bread [electronic resource] : a shopper marketing success story / Chris Masterson. by Masterson, Chris [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	34.	No cover image available T-Mobile [electronic resource] : strategic decisions to improve position in the market / Shaun Whatling. by Whatling, Shaun [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	35.	No cover image available Fred. Olsen cruise lines [electronic resource] : a case study in researching older consumers / Janet Kiddle. by Kiddle, Janet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	36.	No cover image available How Singapore Airlines created a legend of glamorous service [electronic resource] / Martin Roll. by Roll, Martin, 1967- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	37.	No cover image available How Orange transformed shareholder value through brand marketing [electronic resource] / David Haigh. by Haigh, David [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	38.	No cover image available Social media marketing [electronic resource] / Simone Kurtzke. by Kurtzke, Simone [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	39.	No cover image available AmorePacific and the magic of Korean beauty [electronic resource] / Martin Roll. by Roll, Martin, 1967- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	40.	No cover image available Managing brands in Asia [electronic resource] / Martin Roll. by Roll, Martin, 1967- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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Your search returned 89 results.