TUM Library catalog › Details for: Fan connectivity and brand transformation the ultimate fighter championship experience /

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Fan connectivity and brand transformation [electronic resource] : the ultimate fighter championship experience / Irving Rein and Ben Shields.

By: Rein, Irving J [spk]Contributor(s): Shields, Ben [spk]Material type: Film

FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Ultimate Fighting Championship (Organization) | UFC (Mixed martial arts event) | Branding (Marketing) | Communication in marketing | Mixed martial arts -- Psychological aspects | Sports spectators -- Psychology | Sports -- Marketing -- Case studiesOnline resources: Click here to access online Summary: The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.

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Animated audio-visual presentation with synchronized narration.

Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields.

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The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.

Mode of access: World Wide Web.